Now that my first book is a reality (there’s a carton with fifty of them sitting on my desk as we speak), I am considering how to promote it in June when it officially releases. Or, if I am following the advice of my publisher, how I should be promoting it NOW.
The problem is, like most introverted writers, I feel awkward promoting myself and my work. Pushy, self-aggrandizing, embarrassed, uncomfortable. It helps if I imagine that my work is like a child, my child who needs my assistance to find its way in the world. It helps when I remember that I am proud of my work and delighted in Boreal Books/Red Hen’s treatment of the actual physical book. It’s beautiful. The paper has a good heft. The color reproduction on the cover is rich and the detail in the artwork is precise. I sweated over the poems within to hone and polish them.
And so, I’ve declared this Sunday to be “develop your marketing campaign” day. I’ll be developing some “value added” items that give folks a feel for the book, sending out postcards, and deciding who I can enlist to help me introduce my baby to the world. Nothing cheesy, nothing forced, nothing embarrassing. At least nothing more embarrassing than my usual stumbling about. The author Patti Digh says, “Make strong offers to the world.” This is what I must do for my own work. Stay tuned for more updates.